We specialize in Performance Sales
& Marketing Services for Health & Fitness.

Wizards Of Wellness

Experts in online sales & digital outreach

About usWizarding
Family

When you call your business WOW, you better be good at delivering results! We specialize in Performance Sales & Marketing Services for Health & Fitness. Our Wizarding team of Digital Marketing experts have a wealth of Health & Fitness Operational experience and it’s fundamental to our strategy that we deliver what operators require, leads & sales.

Paul Cowen
Digital Wizard

Former National Marketing Director of a major UK leisure operator & Marketing Director of Pure. Head media buyer at WOW, with a wealth of operational & marketing experience, and a deep understanding of digital advertising, Paul is results focused and data driven.

Yasmin Cowen
Creative Wizard

Graduated from University of Birmingham with 1st class honors in animation & illustration, Yasmin was awarded a Royal Society of Art award whilst at Uni, she then went on to work as Head Animator for Spark Media in Birmingham, and later at RD Content London. Our studio's creative productions are a key part of our digital strategy, the ads we make stand out from the crowd and deliver results.

Tony Cowen
Health & Fitness Wizard

Founder of ToneZone Health & Wellness & Founder of Pure JATOMI Fitness, which after only 3 short years from its initial conception had a valuation of Euro 100m, then Jatomi grew further from this date to 70 health clubs in 8 countries..Tony was previously the Ops Director of Fitness First UK at its peak and was in his Directorship when Fitness First sold in 2006 for USD 1.5B. Tony’s wealth of operational experience and success comes from his passion to listen to people’s real needs over the years and gives us a unique perspective of what operators need in support to help grow their businesses.

We are currently running ads across

3 continents

Clients and active campaigns in Europe, Middle East & North Africa & Asia.

11 countries

Based out of our offices in Dubai & London, we can produce campaigns in any language.

10 brands

We are working with market leading brands globally and revolutionizing the digital sales processes of our clients.

151 gyms

From low-cost gyms to premium health clubs, from swim academies to yoga studios, our digital strategies are delivering results across the board.

WOW's USP

Our service and digital strategies developed over time, combined with our Health & Fitness operational experience, offer a unique business consultancy service to operators needing to grow their communities.

Case Studies

We have developed and scaled WOW over the last 5 years by delivering provable, measured results for global brands.

Here are some of those projects detailed in Case Studies.

Another_Space Boutique Fitness
Studios LondonSummary May –
September 2019, 5 months

B-IT – Jeddah – Saudi Arabia
Pre-sales for 1st club of new low-cost
operator October 2020

Tonezone – Full-Service
Membership Model Lead
Generation Objective

Covid-19 Crisis Campaign –
For Fitness First Middle East

Holmes Place Poland
Premium Health & Fitness Clubs
Lead Generation Objective

Fit At Home
Mobile Application
Polish Market Launch

Creative Studio Productions

FF Flexi

B IT NowOpen V1

Digme ad

View more videos

Words from our clients

Fitness First Middle East recruited the services of Paul Cowen & his team at Wizards Of Wellness, after a referral and needing to inject a new strategy of measurable and high level returns on performance marketing to add value to our existing marketing strategy. The results speak for themselves and have shown huge impact over a very short space of time.

Our ROAS increased to x10 with each campaign consistently and our conversion rates increased to 18%. This surpassed our previous results.

Our partnership really only started during the time of the Covid lockdown period and we were overwhelmed by the amazing results of online leads and conversions that Paul helped us generate during this unique time, when life went offline to online overnight.We were able to generate significant online sales and leads.

Working with Paul & his team at WOW has been refreshing compared to many agencies, the amount of time dedicated to our business, the detailed understanding of our customers and market and the exceptionally fast response times and flexibility to the rapidly changing marketplace has been a key to our success.

Finally, their expertise of the social media algorithms and changing back-end systems has been invaluable to achieving fantastic results and keeping up to speed with the changing online landscape.

I would highly recommend WOW as a paid performance agency partner for anyone in the fitness industry and beyond.

Sarah Thomas
Head of marketing
Fitness first Middle East

Paul and Tony at Wizards of Wellness stepped for us when it mattered most. Our new facility in As Sahafa, Riyadh, was barely open when the lockdown occurred. This could have been detrimental was it not for an effective sales strategy implemented by the WOW team. Their creative team created the necessary media and funnelled hundreds of hot leads to our sales team within a couple of days. They also closely assisted in the sales training process by providing effective scripts, industry insight and general sales tactics to help us maximize our conversions.

We will be using WOW on a regular basis and we recommend their service with the highest praises.

Reinhardt Strijdom
CEO- Al Reem Sports (Wave Swimming)

Tony and Paul are the founders and key operators of WOW. They have a very successful and no nonsense approach to lead generation & delivering online membership sales for gyms utilizing social media. They have been so successful for us that on 2 occasions we have had to turn the ads off as the team could not follow the leads up fast enough!!

Daran Woodward
Managing Director
B-IT Fitness
Jeddah – Saudi Arabia.

“I could not recommend the Wizards of Wellness highly enough. They took on performance marketing across our global network of stores to help us drive an increased % of online joiners and deliver leads volume at top of funnel – both of which they excelled at with an 150% increase in lead generation and an up to an 81% increase in monthly store revenues being generated online within three months. Paul and the team give a full 360 service from tracking and infrastructure to campaigns and reporting, and they go the extra mile to drive performance looking at daily optimisations and staying extremely close to the key campaign metrics. As a franchisor, working with a team like the Wizards is invaluable as they build great relationships and rapport with the individual franchise partners and take the time to understand their commercial goals and motivations.”

Kirsty Angove
former CMO at TRIB3
currently CMO for Endurance Sports International and realbuzz Group

Contact us

Leave your number, we will call you back.

Services

Paid Social Media Advertising

Our primary service is running ads on Social Media. This type of advertising is ultra-dynamic, it’s our job to stay ahead of the ever changing platforms and strategies to ensure we deliver WOW results in way of leads and sales. Our team of expert media buyers formulate campaign strategies based on the brief and set objectives and then monitor and optimize campaigns to ensure the best possible return on investment in ad spend.

Creative Studio

Our studio based in London creates thumb stopping, eye catching video adverts that engage and convert. Each video ad is tailored to your brand and company image, we can use provided assets or source stock videos if required. Our expert team of editors and animators will bring your brand to life and will communicate your offer to attract new members to your community.

Paid Search Advertising

As a Google Partner Agency, we are first to know about new strategies and tools that help our campaigns out-perform your competitor’s. Our Google portfolio services include, paid search, display network advertising and re-targeting campaigns that deliver ROI.

Website Development

An ever more crucial part of any Health & Fitness business is how your website looks & functions. Our web development have expertly helped revolutionize the online presence of 100’s of businesses globally. Creating a website that can optimize for online lead generation and sales is key, and also having the knowledge and experience in creating systems that connect to your CRM plus other apps like class booking or online training platforms.

Search Engine Optimization

First place organic ranking on Google should be a priority to any health & fitness business. Achieving that goal can be a challenge, especially in a competitive market. Our team of SEO experts formulate strategies and development to ensure your brand comes out top in search.

ChatBots

WOW are an affiliate partner the leading Messenger Marketing Platform – ManyChat. Conversational marketing is an important and sometimes cost effective way of driving data in to your sales funnel. Whether it be using Chatbots to automate replies to comments and messages, or hooking up a bot to an ad campaign for lead qualification, WOW’s team of bot builders are experienced in building chat campaigns that convert.

Data Analysis & Performance Tracking

Understanding data and campaign performance is key to optimization. Our expert team of analysts monitor data 24/7 in real time and implement adjustments accordingly to ensure our campaigns and systems deliver results.