Case Study 2

Covid-19 Crisis Campaign – For Fitness First Middle East

• Campaign launched as countries were put in to lockdown and all gyms were closed due to the pandemic
• The brief was to generate sales from digital ads during lockdown and ‘own’ social media for the campaign period

• Campaign ran in UAE for 2 weeks in March 2020
• Total Sales for the campaign – 277
• Total revenue for campaign – $120,064
• Total Ad Spend – $9182
• Return On Ad Spend (ROAS) – 13.08 x 

Re-opening Campaign – For Fitness First Dubai

• 22 gyms based in shopping centres in Dubai
• Re-opening campaign to attract new clients
• Focus to get people to Join Online
• Facebook & Instagram paid ad campaigns
• Gyms re-opened on May 27th
• Campaign ran for 5 days until 31st May
• 450 online membership sales from ad campaigns
• $178,000 in revenue
• Total Ad spend – $14,400
• Return On Ad Spend 12.41x (ROAS)
• Pre-Covid online sales were less than 3%
• Online sales from re-opening campaign 50%

Ad spend – $29,484

JOL purchase conversions from campaigns – 795

Lead gen conversions – 116

Total sales from Ads – 911

Average sale – $384

Total revenue from campaign for June – $349,824

Return On Ad Spend – 11.86 x

Black Friday/Cyber Monday Campaign

November 2020

• 58 Gyms across 6 countries in Middle East
• 5 day campaign to drive online sales over Black Friday & Cyber Monday

Ad spend – $33,000

Online sales for 5 day campaign – 1747

Average sale – $464

Total revenue from campaign for June – $810,608

Return On Ad Spend – 24.56x